Casino Customers
Recently, on the very day the American Gaming Association s State of the States survey crossed my desk, a caller wondered who gambles. Don t they prey on the poor? She asked. I go to the casinos and see people who really can t afford to be there, losing money they shouldn t be spending, chasing some impossible dream of riches. Now, you certainly can find casino customers who would be better off doing something else with their money and who have unrealistic expectations. If you go looking for such players, you re going to find them. But let s say you go to each casino in the Chicago area and stop every 10th customer to go through the turnstiles, at different times of day and different days of the week, and get a representative sample of who goes to casinos.
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Then what kind of profile emerges of the typical casino customer? That s an oversimplification of sampling methods, but Harrah s has been commissioning surveys by independent polling groups for years, and the surveys always have shown the typical casino customer to be slightly older, slightly better-educated and slightly more affluent than the average American adult. Results of the latest Harrah s survey are included in the American Gaming Association report, which also zeroes in on economic impact and tax revenue from casinos, acceptance of casino gambling in the United States, growth of poker and more.
The section called Casino Customers: Who Are They? Paints the same picture of casino customers we ve seen in surveys over the last decade. Conducted for Harrah s by the NFO World Group, the survey finds a median household income of $53,204 for casino players, compared with a median of $45,781 for the overall U.S. Population. About 55 percent of casinogoers have had at least some college, compared with 53 percent for the general population over age 25.
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Further, employment for casino customers breaks down into 44 percent in white-collar jobs, 25 percent in blue-collar jobs, 17 percent retired and 13 percent in other, compared with 41 percent white-collar, 27 percent blue-collar, 17 percent retired and 15 percent other in the overall population.
The median age of casino customers is 48, compared with a median age of 46 for U.S. Adults over age 21. Most of those differences are not large. In essence, you can say that casino customers reflect the U.S. Adult population. If you go into a casino looking for people who can t really afford to be there, you can find them, but by and large casino customers are a cross section of the people you ll find in the surrounding community. I ve never seen a survey done on a strictly local basis, but I rather suspect one would find that the demographics of customers at each casino would reflect the demographics of their home area.
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Should a casino eventually be placed in Chicago, with a big, diverse population, casino customers would be a big, diverse local cross section. In the Casino Visitation section of the survey, Harrah s/NFO World Group found that 54.3 millionIf your vision of casino players is James Bond, in a tux, at Monte Carlo, forget it. American casinos do not enforce that kind of formality. Casual clothing and sportswear are most common, but you ll see everything from evening wear to T-shirts and jeans in the same casino. If some of your other preconceived notions about casinos are a little out of whack, here s a guide to what you should expect on the gambling floor.
The Basics A lot of casinos give free beverages to players. In many states it s illegal to give free alcoholic beverages to casino customers, so casinos in these jurisdictions charge for alcohol but usually give free soft drinks and coffee to playing customers. In either case, it s appropriate to tip the cocktail server - a couple of quarters or a dollar will do. Be sure you know the bet requirements at a particular slot machine or table game before you sit down. On slots or video poker, the denomination is either painted on the machine s glass or displayed on a video screen. At table games, each table has a rectangular sign detailing minimum and maximum bets. Usually the signs are color-coded to correspond to the color of casino chips - a white sign usually denotes a table with a $1 minimum bet, a red sign denotes a $5 minimum, a green sign denotes a $25 minimum, and a black sign denotes a $100 minimum, just as at most casinos $1 chips are white, $5 chips are red, $25 chips are green, and $100 chips are black. Do not take this system for granted, however; a few casinos have signs all of the same color or use different color coding. Read the sign before sitting down to play.
Table players change currency for casino chips at the tables. Place currency on the table layout and ask the dealer, Change, please.
The dealer will give you the corresponding amount in chips and will push your money into a locked drop box.
When it comes time to leave, remember that the dealer does not have access to cash at the tables.
To change your chips for cash, you must go to the casino cashier s booth. If you have a lot of smaller-denomination chips and wish to change for larger-denomination chips to make it easier to carry them to the cashier s booth, ask the dealer to color up. He or she then will give you one green $25 chip for five red $5 chips, or a black $100 chip for twenty $5 chips, for example.
Slot players usually cash out by pushing a button to print out a bar-coded ticket.
That ticket can be used in another machine or redeemed for cash at the cashier s cage or cash kiosk. A few machines still pay out in coins or tokens, but they are being rapidly replaced. Payoffs You ll sometimes find payoffs expressed as chances-TO-1 ; other times, especially in video poker, they are expressed as chances-FOR-1. In roulette, for example, the payoff for hitting a single number is 35-to-1.
The player s one-unit bet stays on the table until the outcome is determined.
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